![]() ![]() This is often due to the fact that our human eyes tend to perceive similar elements in a picture, image, or design as a complete shape or group, even if these elements are incomplete. The Gestalt Principle of Similarity states that when items share visual characteristics, they are perceived as more related than objects that are dissimilar. What Does Similarity Mean in Graphic Design? We hope that with the below information, you not only understand what this Gestalt principle means but how to use it to create enticing and memorable designs. Basically, these theories helped explain how our minds work when we observe the world.Īs a graphic designer, these Gestalt Principles carry significant importance, and in this article, we will help explain why by introducing you to the Gestalt Principle of Similarity. Developed by German psychologists in the 1920s, these principles were created to show how we interpret and process the complex stimuli around us, group similar elements, simplify complicated images and recognize patterns. Exploring the powerful connection between psychology and photography can help inspire dynamic photographs - not to mention a powerful connection with your audience.The Gestalt Principles are specific theories or laws that relate to human perception. Just as your own inner world affects how you capture an image, your viewers’ mindset shapes how they view it. Explore the connectionĪs a photographer, you’re able to portray the world through your perspective, highlight issues that are important to you, spotlight subjects you are passionate about, and better understand your surroundings. By using this principle, you can create a sense of uniformity or contrast. ![]() The viewer would sort these elements quickly into two major categories. For instance, an image with natural elements next to human-made elements would offer contrasting visual features. Our minds tend to categorize images based on how visually similar they are to each other. In doing so, it demonstrates the Gestalt principle of similarity - that is the mind’s habit of categorizing images based on shared visual traits. This dead pine tree stands apart from its counterparts not only in spacing but color and overall vitality. You can bring attention to the focal point in a variety of ways, such as by incorporating high-contrast colors, blurring the background, or following the rule of thirds when composing a shot. Once you have decided what the viewer’s eye should be drawn to, you can more effectively make decisions related to framing and photo editing. ![]() For example, in a photo featuring a person standing in front of a pond full of geese, either the person or the geese could constitute the “figure.” We automatically search for the focal point of an image, and that’s why it is important to understand the relationship between “figure” and “ground.” The figure is the desired focal point while the ground is the rest of the image (typically the background or foreground). This image capitalizes on the mind’s habit of seeking a focal point and grouping subjects based on visual contrast - a phenomenon known as the Gestalt figure and ground principle - to draw a distinction between the subjects and their surroundings. Others may find it freeing when the psychology of their audience adds more meaning and context to their images.įor a look at how to apply some basic principles of human psychology to improve your own work, read on. For some photographers, this living relationship between their art and viewers can feel threatening - a kind of forfeiture of control. In other words, images are constantly modified by the minds that interact with them. ![]() Creating something with meaning is a two-way street, a conversation between the creator (via the creation) and their audience. The power of a person’s psychology to shape an image does not end after it’s been shot, however. Whether they are capturing images of products, people, or nature, photographers make countless small decisions that add up ultimately to a unique psychological fingerprint - their inner world translated into the physical. Among the most widely accepted theories is that doing so allows us to find and explore meaning in the world around us.Īsk any photographer why they do what they do - regardless of the type of photography they are engaged in - and you will likely receive a similar response about the fulfillment that comes from being able to express themselves through imagery. Power your photography with 5 basic principles of psychologyĮvolutionary psychologists have long studied why humans make and appreciate art. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |